Selling a Business? 4 Characteristics You Should Look For In A Good Business Broker

Selling a business is a once in a lifetime occurrence for many small business owners. If you are a small business owner thinking of selling your business, you might be thinking of hiring a good business broker to help you achieve your goals. But how do you go about selecting the right one for you? How do you identify the characteristics YOUR business broker should come with? We thought of making the task easier for you by compiling some essential characteristics of a good business broker.


  1. Track Record or Experience
  2. This is the first and foremost characteristic you should judge any prospective business broker by. The experience of any business brokerage firm is very important aspect in selling a business. Extensive experience in selling a business will ensure that the process for selling business is well designed and successful. It also means that the business broker will have an established network or a list of buyers, increasing the chances of making a successful business sale.


  3. Background
  4. Some questions that you should ask a business broker regarding his/her background are: What type of businesses have you dealt in till now? Which industry have you sold most businesses in? What qualification or business education do you possess?

    The business broker you require should be well qualified as well as have experience in selling businesses in your industry or domain. If this background of the broker matches with your requirements, you can rest assured that you have an expert at work for selling your business.


  5. Proactive Approach
  6. Only if your business broker goes out there proactively to search for an appropriate buyer for your business will you be able to successfully sell your business. Once the broker has understood your requirements for a buyer, he/she should start aggressive marketing to bring your business to the attention of buyers. A good business broker has the ability to get your business constant exposure to potential buyers, which increases the chances of a successful sale of business.


  7. Compatibility
  8. In order to close a successful deal, you need to ensure that your business broker is compatible with you. Ask yourself whether you will be able to work with the person in question till the deal is finalized and whether he/she understands your goals properly. In the lengthy and complicated process of selling a business, many deals have failed to materialize due to the non-compatibility of the sellers and their business brokers. Avoid this problem by interacting with the business broker in question several times and observing his/her demeanor to ensure compatibility.


Finding an appropriate business brokerage firm is half the task done; the firm will then become a powerful tool for your search for the right buyer for selling your business. Select a business broker keeping the above-mentioned points in mind, and you will be one step closer to a successful deal.

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