Have a company for sale? Know what’s going on in the mind of the buyer

There are qualified buyers looking for a profitable business to buy. As a company for sale owner, it is your job to make your business as attractive as possible to these buyers, so that you can close the deal fast. However, you need to get into the mindset of the buyers and know what they are thinking in order to get the best price for your company for sale. By paying attention to exactly what the buyers want, you can customize your business for sell and make it a more attractive deal for them. A good business broker may also know what the buyers expect and hence may be able to help you sell your business. The following are some questions which may be going on in the buyer’s mind when he looks at your company for sale:


What is the price of the company for sale?

The buyer will invariably be looking for a company for sale which has a reasonable price. The price range should also match the budget he/she has for buying a business. If your business for sell is attractive for them, the buyer may seek alternative ways to finance the deal. He/she may also have questions about seller financing for your company for sale, which you need to be prepared for.


How is the customer base of the company for sale?

If the buyer is looking to run your business after buying it, he/she will be thinking about how strong your existing customer base is. Having a good customer base will make your business for sell an attractive deal for the buyer. Knowing your clientele properly, including who is your top customer, how much revenue is generated, percentage of profits from customers are some of the things you need to be aware of in order to answer questions related to your company for sale.


Is the company for sale profitable?

The buyer is obviously going to look for a profitable business for sell. You should hence have all your financial documents ready for the buyer to examine, so that the true profitability of your business is apparent. Have details of your company for sale like inventory, P&L statements, vendor lists etc. ready when you meet the potential buyer. Your business broker might be able to help you out in getting your financial papers in order.

Knowing what your potential buyers are thinking will not only help you prepare your company for sale, it will also give you ideas as to how to improve the business until it is sold. The mindset of the buyer will also help you determine how much price to ask for your business for sell and how to augment that price to the maximum.

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